Tata group launch
Born in a small village in Gujarat to a Parsi family, Jamsetji had no background in business. Of course, the time when he came to Mumbai to try his luck against the opposition of his family was very difficult. Because recently the British government had crushed the revolt of 1857. After graduating, Jamsetji went to Europe, England, America and realized that if India really made a breakthrough in the English-dominated textile industry, huge opportunities would be available. He started taking steps for her. Jamsetji initially established his first company by investing twenty one thousand rupees. Later he started expanding the industry by buying and selling some closed oil mills, textile mills. Jamsetji wanted to make a mark in four areas, and of course, in four regions of India – steel factories, major educational institutions, India's best hotels and hydroelectric stations. Whose only one dream he himself could see coming true. That dream is 'The Taj Mahal Palace Hotel'! Tata's first crown!
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TAJ Hotel Information in English
The whole history of why Jamsetji wanted to build the best hotel is interesting. He was refused entry into a European hotel by a courtier on a trip abroad; On which it was written 'No entry to dogs and Indians'. Naturally, Jamsetji got upset by this and decided to build an equally excellent hotel for Indians. Another important reason behind this is that if foreign technology is to be brought to India to achieve industrial development, foreign technologists must have accommodation and food facilities in their own way. The style of their food was also not found here. At that time foreigners refused to stay in Indian hotels due to the outbreak of rat and the terrible epidemic of plague. Not only in India, there were very few such clean, beautiful and luxurious hotels in Asia too. Then Jamsetji realized that if we provide facilities of European and American counterparts, then only we can bring advanced technology into the country and started construction of 'Taj Hotel' which is equipped with all amenities.
At that time the 'Taj Mahal' which was inaugurated on 3 December 1903 at a cost of forty two crores was the first hotel in the country to use electricity! The Taj Hotel was nothing less than a Kaliyuga Mayasabha, with many amenities like American fans, German elevators, Turkish bathtubs that Indians had never seen before, and especially the English servant, Dimitri! Vastu was little more than a memory depository for the Tata family for many years after Jamsetji's death in 1904. But with the passage of time both the value and commercial importance of that building increased and today 'Taj' stands at the top of Tata Group of Industries.
After Jamsetji's death, Tata's iron and steel factory was established in a small village called Sakchi in Bihar. Gradually that village turned into a big city and the railway station there was named 'Tatanagar'. Presently in Jharkhand this city was named 'Jamshedpur' in honor of Jamshedji. Today there are 100 Tata group companies operating in eighty countries on six continents. Some of the major companies are Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Industries, Tata Communications and Taj Hotels. One year a competition for children was organized in a Tata company. We had to write the names of the things that we use from the time we wake up in the morning till we go to sleep at night. We wanted to find out whether each item is a Tata product or not. Seriously, Tata has a hand in making everything from salt to cars! Brands like Dorabjis, Westside, Tanishq Tata are famous among the youth. Of course, it took more than a hundred years to achieve this. But it is our good fortune that the hard work, determination, passion and patriotism required for this has been inherited in the generations of Tatas!
Many of the companies mentioned above have special stories behind the creation of the products. It would not be an exaggeration to say that many things in India came about because of the Tatas. For example, Information Technology is the area that the whole country is looking forward to with a bright future today! Tata Consultancy Services, established in 1968 in Mumbai, was the number one, largest software manufacturing organization in the country. After the establishment of IITs, a drive was planned to achieve proper utilization of manpower and overall development of the country by setting up specialized and different types of software development institutes in the country. Despite being India's first IT company, Tata Consultancy Services still ranks first among the top five largest IT companies in the world with the largest number of employees.
Founded in 1945, Tata Motors joined hands with Daimler Benz of Germany in 1954 to start manufacturing industrial vehicles. From Passenger Cars, Vans, Aces, Trucks, Coaches, Buses to MUVs, SUVs, Military Trucks, all types of vehicles manufactured by Tata have been a boon to small and big industries in the country. Tata Motors really revolutionized the means of communication in the country. Tata not only stopped manufacturing vehicles in India but showed its might to the world by tying up with Marcopolo and capturing world renowned brands like Daewoo, Jaguar Land Rover.
After providing the necessary facilities to the entrepreneurs, Tata once again started thinking about the common middle class. The Maruti 800 was the only car that the upper middle class could buy at that time with very basic features. Tata Indica was launched in the year 1998 which became the talk of the world as it was equipped with maximum modern features using all indigenous technology, which was affordable for the pocket. Indica responded to the initial criticism by receiving one lakh fifteen thousand bookings in its first week. Reasonable pricing and comfortable interiors proved the Indica's motto of 'More Car Per Car'. In just two years, Indica created history by becoming the number one car in its category owing to a host of features like AC, Power Windows, Power Steering, Alloy Wheels which are available only in imported cars of the wealthy class.
But Tata will not stop here! Eleven years after that, Tata created another history by making one lakh cars - the Nano! The economic condition of the country improved in the intervening ten years. Several car options became available in the country which were affordable to the Indica customers. But the lower middle class is still exercising with their children on two-wheelers in the summer. Small entrepreneurs cannot afford trucks, tempo every time to transport very small quantity of goods. Tata Motors noticed that despite having the ability to take loans up to 1.5 lakh, they could not provide the transport facility they wanted. Since the core motto of the entire Tata group is 'where there is less, we are there', we took the initiative to build one lakh cars for this segment. There were many obstacles to this production. But with the noble intention that Tata has made this promise,
We should also have a stake in this, so domestic and foreign companies making millions of machinery used in cars came forward to help them. By making available the best quality spare parts at the lowest cost, the multi-million dollar Nano was started in production. However, since Ratan Tata himself refused to compromise on certain aspects like safety, engine capacity, the total cost of the car reached around 1.5 lakh. Motor companies around the world were curious about how to make a car at such a low cost. It is worth telling an anecdote about it. Some experts from Japan came to know about Nano. He was astonished to see such a small and huge car inside. After much inspection from outside, when he could not guess exactly where the engine of the car would be, he bent down and started inspecting the bottom of the car. The event was glorified as 'Tata brought the Japanese to their knees'! From the Viper to the helicopter recliner, this car showcased Indian brilliance to the world.
Indians were filled with pride after hearing Ratan Tata's speech at the inauguration ceremony of the Nano. Today, when this car is doing its job well on the village road or is looking for a way through the luxurious and expensive cars of the city, it seems that the hard work of thousands of hands is paying off. Showing the world what we can do in this country if we have the determination, Nano will live up to the saying of 'small idol but great fame' in the history of India.
The Tata group has always been conscious of the development of the country. Be it industrial, social or political development. In 2008, Tata launched a campaign to see the apathy of the country's young generation towards the country's leadership, political matters and literally even voting. His name is "Tata T Jaago Re". Reading 'Jago Re' immediately brings to mind some very thoughtful and thought provoking memorable commercials. The aim of this campaign in 2008 was to register the largest number of voters. Having achieved considerable success, Jaago Re now aims to 'Simplify', a campaign to shed light on many complex and complex things, mainly legal matters, why they are as they are, what information we need to provide and need to receive, etc. , The first theme of 'Simplified' is 'Know your police' or 'Know your police'. Happily, the youth is getting an overwhelming response as they can participate in direct action through 'Jago Re'.
There are many more examples that highlight Tata's penchant for mangoes. After the devastating tsunami in South India in 2004, thousands of people did not get clean drinking water. The filters available in the market then were electrically powered and expensive. Then the 'Tata Swach' project was taken up so that these unlucky people trapped in the havoc of Tsunami could get clean drinking water at least cost. The smartest scientists of the country were selected to make this filter, which purifies water with nanotechnology instead of electricity and is easy to use for one thousand rupees.
Tata Group of Industries has been working for more than a century for the development of the country as well as improving the standard of living of the common citizens. By achieving all this not only through product creation, Tata has always been conscious of the rights and entitlements of the employees. Tata was the first company in the world to adopt the concept of 'eight hour working day'. Earlier, it was common practice to work till the end of the job or until the boss says it. In 1917, he introduced a medical service policy for Tata employees for the first time. Tata is the first organization in the world to offer modern pension, employee compensation, maternity benefit and profit sharing.
Fortunately, the Tata group's passion for the common man is alive and well today. The Taj Hotel, which has such a glorious history, shook the country with the terrorist attack in 2008. The beautiful dream of 'Father of Industrial India' Jamsetji Tata was shattered. This was not only a financial blow to the Tata group, but an even greater emotional setback. But still he gave priority to duty without being tempted to gain fame by making exaggerated statements. The Tatas looked after 1600 employees, railways, police and pedestrians, who were overwhelmed for no reason in this attack. Necessary help was also provided to the people around. Psychiatrists were called in to help the staff as well as their families recover from this unexpected shock and gain the strength to move on with their lives. Tata took the responsibility of education of the children of the deceased before the government. In this incident it was really proved that even if one lakh dies, then the wealth of lakhs should survive.
Actually this is just a glimpse of Tata. His work, contribution to the development of the country is so great that even the word 'enough' seems empty and unimportant. One hundred and fifty years ago, one of us had a dream, many generations had sacrificed their lives for it, and the heaven of today stood up. This dream was not only to strengthen the economic side of the country.
He was of the view that the common citizen of the country should be able to live with dignity, all his needs should be met within his reach and for this the country should provide everything he needed. Today, if we look at the developed countries of the world as a whole, there is still a long way to go. In fact, it is a matter of regret that the problems faced by the country during Jamsetji's time, such as the crumbling economy, inequality spread in the society on the basis of religion, caste, lack of leadership and political instability, remain the same even today. Same! The ever-changing government policies, rampant corruption have added more serious challenges to it. Against this background without deviating from the core goal, principles, based only on social commitment, yearning for common people, true patriotism, hard work and dedication, the entire nation will always be indebted to Tata. What is the position of India in the world map
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